At Tadpole we've never felt that we were in the business of selling stuff. Our goal has always been to help parents, in some small way, at the beginning of their amazing journey. So while we value everything we carry in our store, the children are the reason we do what we do. Since opening in 2006 we've been fortunate to meet some incredible little people and watch them grow up before our eyes. You can't be in the business we're in without having the children be the most important part of it.
It turns out, the year we opened was the same year that many of the children lost in Newtown were born. One of those was Jesse Lewis, the youngest son of a high school friend of mine. The last photo his mom, Scarlett, took of Jesse was after he wrote "I love you" in the frost on her car. Her heartbreak, and that of the others affected by this great tragedy, is unimaginable.
While our grief will never approach theirs, their loss is our loss. Their heartbreak is our heartbreak. We stand with them to console and comfort and help ease the pain in whatever way we can. In that spirit, a portion of the proceeds from our sales through Christmas Eve will go to support the families of those who suffered loss. We won't ask you to do anything extra at the store or on our site, just know that every purchase you make will let those families know that they are in our hearts. If your holiday shopping is already done but you still want to help, we will also be collecting donations in Jesse's name that will be sent to The Sandy Hook School Support Fund, set up by the United Way of Western Connecticut, designed to provide support services to the families and the community.
Here are links to other ways you can help:
Newtown Youth and Family Services
Newtown Parent Connection
Newtown Memorial Fund
Lutheran Church Charities (sending comfort dogs to visit the school children)
Our prayer is that the spirit of the season lifts, comforts, and heals everyone in need.
With warm regards,
David S. Hauck