Local Voices
The Kensington Books South End's Proverb for Video Marketing Assignment
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Downtown Crossing’s luxury apartment building, The Kensington, has enlisted Proverb for a marketing assignment, according to Daren Bascome, managing director of the independent agency. Billings for the assignment were not revealed.
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Working with The Kensington team and Bozzuto Management Company, Proverb was asked to develop a concept, script, and produce a marketing support video for the property. The video will be used across multiple channels including: website, social media platforms, and displayed for use with on-site media.
Mr. Bascome commented, “That Proverb did not do the branding for Kensington, but was brought on board when they needed a forward-thinking agency to develop a video to engage and excite potential residents from Boston and beyond. The concept from the video is a study of the exceedingly high-energy lifestyle of downtown Boston and the array of features, services, amenities The Kensington has within. The Kensington, a place where this is so much to enjoy, let's you ‘hit pause’,” he added.
The one-minute video can be seen here: http://www.youtube.com/watch?v=WQElHrdTV-s
Creative credits for the work include Creative Directors Daren Bascome, Chris Needham, and Matt Osborne and Josè Cintron,, Copywriters Caroline Beaulieu and Rebecca Rivera, Music Supervisor Ricki Askin, Production Company, In the Car and Assistant Project Manager Lisa Ho.
Proverb, www.thetruthmadesimple.com, is an award-winning, global brand-building agency that specializes in consumer experiences that move products, ideas, and organizations to market strength quickly for a broad portfolio of clients. Based in Boston, Massachusetts, Proverb has been successful at anticipating market needs and providing seamless communication, design, and technology solutions for public and private companies and government and nonprofit organizations since 1999. Past and current clients include Museum of Fine Arts Boston, Hotel Veritas, Luster Premium White, Bozzuto Management CompanyTaza Chocolate, and Formaggio KitchenThe Batchyard.
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