You've heard it before: Perhaps the single-most helpful thing that consumers can do to help contribute to the health of the economy is to shop locally. After all, one element that keeps the South End so desirable is the amount of independent boutiques, restaurants and other small businesses that differentiate the neighborhood from those surrounding it.
This coming weekend, customers will have an unusually inviting opportunity to support local South End businesses while saving a few bucks; call it a win/win situation. The 7th Annual South End Sidewalk Sale, sponsored by the South End Business Alliance (SEBA), will begin on Friday and run through Sunday during normal business hours.
"We at SEBA are so pleased and fortunate to have such a diverse group of businesses participate in the sale,” said Alliance President, Tony Tierno. “We’re looking forward to really making this a great event for the neighborhood and successful for our businesses."
Specials will be offered both on the sidewalks and/or inside of participating businesses, which include , , , … even Pathways to Wellness is on board with some discounted offerings.
For merchants, the event is an opportunity to increase sales and hopefully garner some new customers.
"We're really excited to participate in the sidewalk sale this year,” said Megan Flynn of on Waltham St. “It's a good way for us to move some great merchandise. For the customer, it's a nice weekend to treat yourself or even a good time to stock up on gifts.”
"It's a terrific neighborhood event every summer,” said David Hauck, owner of Tadpole, a children's store on Clarendon Street. “As a retailer it helps us clear space for the great fall stuff we have coming in, and hopefully our customers can find some steals."
Tadpole plans to have high-end strollers, furniture, gear, toys, and clothing at up to 90 percent off.